Case Study: How iORSO Increased Client Engagement by 300%

Introduction

Anabel’s Oriental Rugs has been a trusted provider of handcrafted, high-quality rugs sourced from India, Turkey, Pakistan, Afghanistan, China, and Nepal for decades. The brand prides itself on helping customers transform houses into warm, inviting homes through exquisite, one-of-a-kind rugs.

Despite offering a premium collection and expert guidance, Anabel’s faced challenges in maximizing its online engagement, social reach, and brand awareness. Partnering with iORSO, the company revamped its digital strategy, leading to:

300% increase in client engagement across digital platforms
50% growth in social media followers within six months
35% increase in in-store visits through online-to-offline conversions
Higher organic search rankings for target keywords
Improved conversion rates through a more interactive customer journey

This case study will explore how iORSO helped Anabel’s Oriental Rugs achieve these outstanding results through a well-structured digital marketing approach.

Challenges Faced by Anabel’s Oriental Rugs

Low Online Engagement – Despite having a beautiful collection of hand-knotted rugs, the website and social platforms lacked consistent engagement from potential customers.
Limited Organic Search Visibility – The company was not ranking high for high-intent search terms like “luxury oriental rugs in Louisville” or “handmade Persian rugs for sale.”
Underutilized Social Media Presence – The business had social media pages but lacked a structured content strategy, leading to low engagement rates.
Lack of Personalized Online Shopping Experience – Many customers were hesitant to purchase expensive, luxury rugs online without first experiencing them in their homes.

iORSO’s Digital Marketing Strategy for Engagement Growth

To address these challenges, iORSO implemented a multi-faceted digital marketing strategy, focusing on content marketing, social media engagement, SEO, and personalized experiences.

Content Marketing: Educating & Engaging the Audience

One of the key aspects of increasing engagement was creating valuable, informative content to educate customers on the art of handmade rugs.

iORSO developed an extensive content strategy, which included:

Blog Articles:
- “The Art of Hand-Knotted Rugs: What Makes Them Unique?”
- “How to Choose the Right Rug for Your Living Room”
- “5 Reasons Why Handmade Rugs Are Worth the Investment”
Video Marketing:
- Produced behind-the-scenes videos showcasing the rug-making process and the artisans behind these masterpieces.
- Created tutorials on rug maintenance, cleaning tips, and placement ideas for different home styles.
Email Marketing Campaigns:
- Sent personalized recommendations to email subscribers based on their previous website interactions.
- Introduced seasonal newsletters highlighting new collections and exclusive discounts.

Results:

Blog engagement increased by 180%, with longer time spent on pages.
Email open rates increased by 50%, and click-through rates improved by 35%.

Social Media Growth: Building an Engaged Community

Anabel’s Oriental Rugs had an untapped social media audience, and iORSO focused on transforming social platforms into powerful engagement hubs.

Key Social Media Strategies Implemented:

High-Quality Visual Content:

Posted stunning images of rugs in real customer homes.
Shared before-and-after transformations of living spaces with Anabel’s rugs.

User-Generated Content Campaigns:

Encouraged customers to share photos of their homes featuring Anabel’s rugs.
Ran a “Rug Styling Challenge”, rewarding customers who showcased the most creative ways to decorate with their rugs.

Instagram & Facebook Reels Strategy:

Created short-form videos showcasing rug-making traditions and expert styling tips.
Instagram engagement grew by 250% as a result.

Influencer Partnerships:

Collaborated with home décor influencers who reviewed and featured Anabel’s rugs in their home styling videos.

Results:

Social media following grew by 50% in six months.
Customer interactions (comments, shares, DMs) increased by 300%.
Website traffic from social media grew by 120%.

Personalized Shopping Experience & Customer Engagement

One of Anabel’s biggest challenges was overcoming customer hesitation to buy luxury rugs online. iORSO implemented personalized solutions that improved trust and engagement.

Key Improvements:

Home Approval Policy Promotion – Created a targeted campaign highlighting Anabel’s “Try Before You Buy” policy, where customers could test rugs at home before committing.
Live Chat & Virtual Consultations – Integrated a real-time chat feature allowing customers to ask questions and receive personalized rug recommendations.
Rug Placement Augmented Reality (AR) Feature – iORSO helped promote an AR-based tool where users could visualize how a rug would look in their space before purchasing.

Results:

35% increase in in-store visits from online traffic.
Online purchases increased by 40%, as more customers felt confident in their selection.
Average session duration on the website increased by 2 minutes, indicating higher engagement.

SEO & Local Search Optimization: Dominating Search Rankings

iORSO revamped Anabel’s Oriental Rugs SEO strategy, focusing on:

Keyword Optimization:

Targeted high-intent search terms such as:
- “best Persian rugs in Louisville”
- “luxury handmade oriental rugs”
- “buy antique rugs near me”

Google My Business Optimization:

Updated store information, customer reviews, and images to improve local search rankings.

On-Page SEO Enhancements:

Optimized product descriptions, meta tags, and image alt texts for better visibility.

Results:

Ranked on Page 1 for competitive rug-related keywords within 4 months.
Organic traffic increased by 150%, leading to more qualified leads.

Final Results & Business Impact

After six months of iORSO’s digital strategy implementation, Anabel’s Oriental Rugs saw dramatic improvements in online engagement and business performance.

Final Results Summary:

Metric	Growth Achieved
Client Engagement	+300%
Social Media Followers	+50%
In-Store Visits from Online Traffic	+35%
Organic Search Traffic	+150%
Conversion Rates (Online Purchases)	+40%
Average Website Session Duration	+2 minutes

Conclusion: How iORSO’s Strategy Transformed Anabel’s Oriental Rugs

Through strategic content marketing, SEO optimization, social media engagement, and personalized customer experiences, iORSO helped Anabel’s Oriental Rugs create an engaging and profitable digital presence.

The results speak for themselves—higher engagement, more sales, and an established brand authority in the home décor market.